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Critical Decision Making

How Could They Have Been So Stupid?

Vivid EpiphanyWe’ve all witnessed debacles in decision-making, decisions so bad that we on the outside knew at first blush how bad they would turn out to be the second we saw them.  I’ve always been curious about those kinds of decisions, the one’s where we all knew better, and yet the people making them thought it was a good idea.  (I’m also curious about the converse of that, the one’s that no one thought was a good idea that turned out to be world changing like the iPad. And, we’re not talking about that today.)  Recently, I’ve studied critical decision-making and the latest neuroscience in much more depth so that I can upgrade our Improve Performance NOW!™ Executive Leadership program for 2012, and I can’t resist sharing some of the juicier observations.

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